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Proven Winners at Lucas Greenhouses
Thursday, Noember 8, 2018
an article by Greenhouse Management
Growers are citing the benefits of using social media platforms as cost-effective digital marketing tools.
National Gardening Survey
What's Not to Like? By Ian Baldwin
"The results of the National Gardening Survey are in, and it suggests a bold, exciting future for garden retail."
Click here to read Ian Baldwin’s analyzing and commenting on this informative market research report.
The above article was originally published in the Green Profit magazine.
AmericanHort Field & Covered Production Tour
Lucas Greenhouses is proud to be one of the featured stops on the AmericanHort Field & Covered Production Tour, September 14-15, 2016. See for yourself how we are innovating for the future. AmericanHort.org/Tour
Inspiring Summer Customers Without A Word Being Said
By Ian Baldwin
As temperatures climb and that manic spring customer flow slows to a trickle some days, it’s always tempting to take a deep breath, look at sales YTD compared with last year and relax… ”it’s over”. There used to be a day when that was somewhat true, retail garden companies (and many of their suppliers) could put a “Gone Fishing” sign on the door and literally, go fishing.
Of course that’s still the case if you are living entirely on seasonal pop-ups – good for you, tell me how you make it work!
But for the thousands of owners, managers and team-members who have been in overdrive for the past 12-16 weeks, the reality is that you can’t afford to take your foot off the pedal. The costs of being in business don’t take a summer break.